Inertia Entertainment Partners Revs Up Television Production Deal with East Side Custom Choppers in TV Programming First

New York, NY (PRWeb) December 15, 2006 -- New York based film and television production company Inertia Entertainment Partners LLC has signed an agreement with East Side Custom Choppers of Walden, New York to create the first authentic'Biker Lifestyle' show. The 30 minute docu-soap episodic is in production under the working title 'Born to Ride'.

Inertia Entertainment's Tony Anzivino and Jeff Kovatch are in partnership with Peter Rotondo's Fantasia Works Partners to produce the series. Anzivino is quick to point out what the show is not. "We don't want people falling into the trap of thinking this is a bike-build show. The producers of American Chopper have a dynamite program, but the only similarities between their show and ours is that we both have amazing bikes. This is first and foremost a behind the scenes, in-depth look at the biker lifestyle as captured by our cameras through their daily lives. Between the Torres Brother's custom bike shop, their restaurant, The East Side Bar and Grill, the country-wide biker mega-events, the various MC Clubs and charity runs…we'll eat and drink with them, ride with them, and document their lives. To our knowledge, this has never been done." Inertia's Kovatch continues, "Here we have the Torres brothers, three outlaw-style entrepreneurs…Puerto Rican/American brothers, who against all odds, left Brooklyn and settled in the Up-State town of Walden, NY. They've built a thriving construction company, started a custom chopper shop that is taking orders from people all over the country…and then right in the middle of everything is the hub holding it all together, The Eastside Bar and Grill. A biker social scene that you have to see to believe. This is about the East Coast biker arena, which differs from California in many interesting ways."

"And that's not all." Pete Rotondo chimes in, "They're almost finished with construction on their new, modern, airplane-hanger sized facility which will house the custom bike shop, a line of East Side Custom Choppers apparel, a massive showroom and a custom hot-rod shop. You can't write stuff this good."

East Side Custom Choppers' Sam Torres is excited. "This is a great opportunity for all the people out there watching TV in their living rooms to really experience the biker lifestyle, up-close and personal. When they see some of the tough crew that hang at the bar and hear their stories, I guarantee that they'll relate on many levels that they never expected." David Torres adds, "We've got everything from Vietnam Vets to Wall Street Traders. When everybody bellies-up to the bar, it's a lot of fun…which can of course get volatile at times. We've wanted to see a show like this for years. Who knew we'd be front and center telling the story? It's insane."

Born to Ride swings into production in early January '07.

For more information contact: Tony Anzivino at Inertia Entertainment Partners LLC.
(646) 391-8109.

Inertia Entertainment Partners LLC: http://www.inertiapartners.com
East Side Custom Choppers: http://www.eastsidecustomchoppers.com

###